RESEARCH

• Generative research: stakeholder interviews, exploratory user interviews, discovery workshops

• Evaluative research: usability testing (moderated/unmoderated), A/B testing, card sorting, tree testing
  

• Mixed-method research: combining qualitative insights with quantitative data

• Remote and in-person testing setups

• Research synthesis: affinity mapping, persona development, journey mapping

• Planning and scoping research in Agile environments

Approaches & Methods:

• Framing research questions to align with business goals

• Recruiting and screening participants

• Synthesizing insights into actionable design decisions

• Communicating findings clearly to cross-functional teams

Strengths:

Tools:

• Maze, Rapid User Tests, SurveyMonkey

• Dovetail, Airtable, Notion (for tagging/synthesis)

• Figma, Miro, Confluence (for documentation and collaboration)

Skills:

• Contributing to and evolving cross-platform design systems

• Establishing naming conventions, documentation standards,
  and usage guidelines

• Creating and managing shared libraries in Figma (components, variants, variabls, tokens)

• Facilitating adoption and onboarding across teams

• Collaborating with developers on handoff and component implementation

• Ensuring accessibility and consistency across UIs

Tools:

• Figma (Auto Layout, Variables, Tokens Studio)

• Notion, Confluence (for governance and guidelines)

DESIGN SYSTEMS

• Defining and tracking behavioral metrics (conversion, retention, engagement)

• Mapping analytics insights to user journeys and design hypotheses

• Triangulating qualitative and quantitative data to identify user pain points

• Collaborating with product analysts and data teams

• A/B testing

Competencies:

• Power BI, Azure Data Analytics

• Working knowledge of product KPIs and North Star metrics

Tools:

ANALYTICS & DATA

• Comfortable leading workshops (e.g., research planning, design critiques, system reviews)

• Strong written communication for documenting processes
  and insights

• Experience working in cross-functional teams with product, engineering, and data

• Able to prioritize impact and feasibility when proposing improvements

• Focused on scalable, maintainable, and user-centered solutions

COLLABORATION & STRATEGIC THINKING